A domain's valuation can be determined by several methods, including the following:

  • the value of the idea
  • the profit margins, when applicable
  • the gross sales, when applicable
  • the cost of a sign that can be seen worldwide, even from outer space
  • the cost of an employee who works 24/7/365
  • the cost of digital marketing (ex. Google/Facebook ads & SEO) for having a weak domain name

The benefit should be calculated over a 20 year period, minimum.